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The purpose of this study is to examine investors’ perceptions about investing in crypto-currencies. We think that investors trust in crypto-currencies is largely driven by crypto-currency comprehension, trust in government, and...

cryptocurrencies faith investors government fintech Marketing investment anxious

The paper aims to identify certain markers of the semantic-pragmatic category of linguistic presentation in the Romanian documents and records of the 16th century. The theoretical framework consists of Discourse Analysis and...

linguistic presentation, presentatives of existence, identification and narration, argumentation presentatives, focalisation presentatives

The current study serves two purposes. First and foremost, this research aims to determine the impact of a game mechanism known as virtual currency on the intention of young female consumers to use it in an e-tailing platform;...

Gamification is all about using game features in a serious context to encourage people to use products or services. E-commerce has used gamification for marketing determinations to strengthen intent to use. Technology Acceptance...

Marketing Business and Management Marketing